-------- Original Message --------
| Subject: | [Paranormal_Research] Is Your Videogame Machine Watching You? - Digits - WSJ |
|---|---|
| Date: | Sat, 4 Dec 2010 19:23:26 -0500 |
| From: | Lucky <luckypig@infionline.net> |
| Reply-To: | Paranormal_Research@yahoogroups.com |
by Dan Gallagher
UPDATE: This post has been updated with further comment from Microsoft.
Microsoft Corp. officials are considering using the camera on their new
Kinect videogame system to target ads to people watching the games.
Getty Images
Microsoft's new Kinect controller for the Xbox 360 Dennis Durkin, who
serves as chief operating officer and chief financial officer for Microsoft's
Xbox video game business, told investors Thursday that Kinect - which allows
users to play video games without so much as a joystick - presents business
opportunities for targeted game marketing and advertising.
Kinect is a camera peripheral that plugs into the Xbox 360 console and
allows players to control games with only body movements. The system uses
facial recognition technology to sign in players and match them with their
avatars and profiles. But the technology can also be put to use beyond those
purposes, Durkin said in a presentation at an investors conference sponsored
by BMO Capital Markets.
"We can cater which content we present to you based on who you are," Durkin
said. "How many people are in the room when an ad is shown? How many people
are in the room when a game is being played? When you add this sort of
device to a living room, there's a bunch of business opportunities that come
with that."
Such a system also could raise questions about privacy. In the past few
months, targeted online advertising has been facing increasing scrutiny, and
the use of cameras and facial recognition would push such technology into a
new realm.
Durkin declined to give out sales figures for Kinect, which went on sale
last week. Microsoft recently upped its forecast for the system to 5 million
units in the fourth quarter, compared with an earlier projection of 3
million units. Kinect is part of a push by game console makers like
Microsoft and Sony Corp. to introduce new controlers that bring in new
players. Although, as MarketWatch points out, traditional games like "Call
of Duty: Black Ops" are expected to be hot sellers this holiday season, the
console makers are hoping the new platforms will ape some of the earlier
success of the Nintendo Wii.
UPDATE: Microsoft emailed the following statement about its current policies
regarding privacy and Xbox: "Xbox 360 and Xbox LIVE do not use any
information captured by Kinect for advertising targeting purposes. Microsoft
has a strong track record of implementing some of the best privacy
protection measures in the industry. We place great importance on the
privacy of our customers' information and the safety of their experiences."
http://blogs.wsj.com/digits/2010/11/11/is-your-videogame-machine-watching-you/
UPDATE: This post has been updated with further comment from Microsoft.
Microsoft Corp. officials are considering using the camera on their new
Kinect videogame system to target ads to people watching the games.
Getty Images
Microsoft's new Kinect controller for the Xbox 360 Dennis Durkin, who
serves as chief operating officer and chief financial officer for Microsoft's
Xbox video game business, told investors Thursday that Kinect - which allows
users to play video games without so much as a joystick - presents business
opportunities for targeted game marketing and advertising.
Kinect is a camera peripheral that plugs into the Xbox 360 console and
allows players to control games with only body movements. The system uses
facial recognition technology to sign in players and match them with their
avatars and profiles. But the technology can also be put to use beyond those
purposes, Durkin said in a presentation at an investors conference sponsored
by BMO Capital Markets.
"We can cater which content we present to you based on who you are," Durkin
said. "How many people are in the room when an ad is shown? How many people
are in the room when a game is being played? When you add this sort of
device to a living room, there's a bunch of business opportunities that come
with that."
Such a system also could raise questions about privacy. In the past few
months, targeted online advertising has been facing increasing scrutiny, and
the use of cameras and facial recognition would push such technology into a
new realm.
Durkin declined to give out sales figures for Kinect, which went on sale
last week. Microsoft recently upped its forecast for the system to 5 million
units in the fourth quarter, compared with an earlier projection of 3
million units. Kinect is part of a push by game console makers like
Microsoft and Sony Corp. to introduce new controlers that bring in new
players. Although, as MarketWatch points out, traditional games like "Call
of Duty: Black Ops" are expected to be hot sellers this holiday season, the
console makers are hoping the new platforms will ape some of the earlier
success of the Nintendo Wii.
UPDATE: Microsoft emailed the following statement about its current policies
regarding privacy and Xbox: "Xbox 360 and Xbox LIVE do not use any
information captured by Kinect for advertising targeting purposes. Microsoft
has a strong track record of implementing some of the best privacy
protection measures in the industry. We place great importance on the
privacy of our customers' information and the safety of their experiences."
http://blogs.wsj.com/digits/2010/11/11/is-your-videogame-machine-watching-you/
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»
Paranormal_Research - Scientific Data,
Health Conspiracies & Anything Strange
http://groups.yahoo.com/group/Paranormal_Research
Subscribe:... Paranormal_Research-subscribe@yahoogroups.com
GREAT NEW PRICES ON LIVING GREEN CALCIUM BENTONITE CLAY - INTERNAL/EXTERNAL http://www.HolisticEnergyStore.com/
THE OPEN LINE NEWSPAPER, HEALTH NEWS, SPIRITUAL, ENVIRONMENT, ETC. http://WWW.THEOPENLINE.ORG
RELAXATION TECHNIQUE FOR CHRONIC PAIN, PTSD + OTHER ISSUES THAT TROUBLE YOU. http://relaxationheals.webs.com
DISCLOSURE:
Any information here in is for educational purpose only; it may be news related, purely speculation or SOMEONE’S OPINION. Always consult with a qualified Medical Doctor before deciding on any course of treatment, especially for serious or life-threatening illnesses.
SUBMISSION POLICY & CONDITION OF MEMBERSHIP:
By becoming a member of this group you AGREE to hold this group its members, owners, moderators & affiliates harmless of any liability for any direct, consequential, incidental, damage incurred.
We reserve the right to attach your name/email address to the piece, as well as to keep them on record. You should NOT post copyrighted material unless proper source attributions are made.
YOU AGREE; to accept responsibility and liability for your own actions and to contact a licensed Medical Doctor before deciding on any course of treatment, especially for serious or life-threatening illnesses.
IF YOU DO NOT AGREE; you must unsubscribe:
To unsubscribe from this group, send an email to:
Paranormal_Research-unsubscribe@yahoogroups.com
**COPYRIGHT NOTICE**
In accordance with Title 17 U.S.C. Section 107,
any copyrighted work in this message is distributed under fair use without profit or payment to those who have expressed a prior interest in receiving the included information for non-profit research and educational purposes only. http://www.law.cornell.edu/uscode/17/107.shtml
__,_._,___
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.